Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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Crossing the Chasm
Author: Geoffrey A. Moore
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Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life
Author: Avinash K. Dixit
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Price Advantage (Wiley Finance)
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The Product Managers Handbook, 3E
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Power Pricing
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Getting to Yes: Negotiating Agreement Without Giving In
Author: Roger Fisher
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed
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Product Strategy for High Technology Companies
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
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Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
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The Product Manager's Handbook : The Complete Product Management Resource
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Pricing on Purpose: Creating and Capturing Value
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Pricing and Revenue Optimization
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
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Six Sigma Pricing: Improving Pricing Operations to Increase Profits
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Winning the Profit Game: Smarter Pricing, Smarter Branding
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Power Pricing : How Managing Price Transforms the Bottom Line
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Yield Management: Strategies for the Service Industries
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
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Pricing Strategy: An Interdisciplinary Approach
Author: Morris Engelson
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Pricing: Making Profitable Decisions
Author: Kent B Monroe
Manufacturer: McGraw-Hill/Irwin
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