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The Brand Gap: Expanded Edition
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Zag: The Number One Strategy of High-Performance Brands
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The 22 Immutable Laws of Branding
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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How Customers Think: Essential Insights into the Mind of the Market
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Building Strong Brands
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Brand Leadership: The Next Level of the Brand Revolution
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How Brands Become Icons: The Principles of Cultural Branding
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Managing Brand Equity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Strategic Brand Management, Second Edition
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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Building Strong Brands
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Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series)
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Brand Leadership: The Next Level of the Brand Revolution
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