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Cultural Dimension of International Business, The (5th Edition)
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Best Practice Cases in Branding (3rd Edition)
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How Customers Think: Essential Insights into the Mind of the Market
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Wine Report 2008
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How Brands Become Icons: The Principles of Cultural Branding
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Positioning: The Battle for Your Mind
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Brands and Branding (The Economist Series)
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Marketing Places
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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Best Practice Cases in Branding
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Strategic Brand Management, Second Edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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The Name of the Beast: The Process and Perils of Naming Products, Companies and Brands
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The Making of a Name: The Inside Story of the Brands We Buy
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Asian Brand Strategy: How Asia Builds Strong Brands
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Another One Bites the Grass: Making Sense of International Advertising
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Integrated Marketing Communications
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Dynamics of International Advertising: Theoretical and Practical Perspectives
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World View: Global Strategies for the New Economy (The Harvard Business Review Book Series)
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Business Without Borders: A Strategic Guide to Global Marketing
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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The Business of Brands
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International Marketing Research
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Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
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Branding Across Borders: A Guide to Global Brand Marketing
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Creating Powerful Brands, Third Edition
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Integrated Marketing Communications
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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