Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Top 20 - Marketing
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Buyology: Truth and Lies About Why We Buy
Author: Martin Lindstrom
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
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Truth, Lies and Advertising : The Art of Account Planning
Author: Jon Steel
Manufacturer: Wiley
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Author: Paul W. Farris
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Author: Clotaire Rapaille
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
Author: Daniel H. Pink
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Creative Advertising, New Edition
Author: Mario Pricken
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
Manufacturer: Portfolio Hardcover
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Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
Author: Max Sutherland
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
Author: Joseph Jaffe
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Hoopla
Author: Crispin Porter + Bogusky
Manufacturer: powerHouse Books
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Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
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How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
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Space Race: An Inside View of the Future of Communications Planning
Author: Jim Taylor
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Ethnography for Marketers: A Guide to Consumer Immersion
Author: Hy Mariampolski
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Author: Phil Dusenberry
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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The Hidden Power of Advertising (Admap Monographs)
Author: Robert Heath
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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The Advertising Research Handbook
Author: Charles E. Young
Manufacturer: Ideas in Flight
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Buzzmarketing: Get People to Talk About Your Stuff
Author: Mark Hughes
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Brand Hijack: Marketing Without Marketing
Author: Alex Wipperfurth
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Cutting Edge Advertising II (v. 2)
Author: Jim Aitchison
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book)
Author: Grant McCracken
Manufacturer: Indiana University Press
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The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
Author: Joe Cappo
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
Author: Rick Mathieson
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The Forgotten Half of Change: Achieving Greater Creativity through Changes in Perception
Author: Luc de Brabandere
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The Psychology Of Advertising: A Simple Exposition Of The Principles Of Psychology In Their Relation To Successful Advertising
Author: Walter Dill Scott
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The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Author: Joe Cappo
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Behind the Scenes in Advertising (3rd edition)
Author: Jeremy J.D. Bullmore
Manufacturer: NTC Publications
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Ordinary Advertising. And How To Avoid It Like The Plague.
Author: Mark Silveira
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Market Research Series)
Author: S. Ratneshwar
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Brands & Advertising: How advertising effectiveness influences brand equity
Author: Giep Franzen
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Is Your Advertising Working?
Author: Colin McDonald
Manufacturer: WARC
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Tracking Advertising and Monitoring Brands
Author: Colin McDonald
Manufacturer: World Advertising Research Center
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