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The Brand Gap: Expanded Edition
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Zag: The Number One Strategy of High-Performance Brands
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How Customers Think: Essential Insights into the Mind of the Market
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Building Strong Brands
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Market-Based Management (4th Edition)
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
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Managing Brand Equity
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Brands and Branding (The Economist Series)
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Marketing Places
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Market Segmentation: How to do it, how to profit from it
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Communicating for Managerial Effectiveness
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Strategic Brand Management, Second Edition
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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The Culting of Brands: When Customers Become True Believers
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Creating Corporate Reputations
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Building Strong Brands
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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The Culting of Brands : Turn Your Customers into True Believers
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Managing Media Companies: Harnessing Creative Value
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Marketing Communications
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands
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Strategic Brand Management
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands
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From Brand Vision to Brand Evaluation: Strategically Building and Sustaining Brands
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From Boston to Beijing: Managing with a World View
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