The value of effective business signage cannot be overstated. The correlation between a company’s sign and increased traffic, sales and brand awareness is well documented. In fact, a study conducted by the University of Cincinnati showed that businesses with more visible signs saw an average increase in revenue of 10%.
Boost Brand Awareness
When it comes to advertising your business, outdoor business signs are the most effective and cost-efficient marketing tool. They can’t be missed, which ensures that your message is heard by the widest audience possible. Furthermore, they work as a constant advertisement, unlike digital ads that are easily ignored or forgotten. With a variety of design options, including logo boxes that feature your company’s branding elements, they also help to reinforce your brand identity in the minds of potential customers.
In addition, outdoor business signs can be strategically placed to draw attention to a particular area of the store, such as a sale or product line. This can attract a specific demographic that may otherwise be missed by other marketing tools, such as social media posts or online advertisements.
Lastly, outdoor business signs are a nonintrusive way to communicate your message. They don’t interrupt people while watching TV or send emails, and they can be a welcome break from unwelcome telemarketing calls. However, it’s important to keep in mind that while business signage is a powerful marketing tool, it does not replace other forms of marketing or promotion.
The Most Powerful Way to Attract Attention
When you want to capture the attention of your target audience, it’s crucial to understand what draws their attention and what they’re interested in. A successful strategy will focus on triggering emotions, such as surprise or curiosity, that are related to your product or service. This will create a sense of intrigue in your audience and encourage them to explore further.
One of the most effective ways to trigger these emotions is through a catchy tagline. These words should be concise and descriptive, conveying your business’s philosophy or describing the benefits of your products or services. They should also be eye-catching and memorable. For example, a catchy tagline like “Get Gorgeous at Glitz & Glam” can be very effective in attracting attention and creating a memorable experience for your target audience.
Once your business sign has captured the attention of your audience, it’s time to start converting them into paying customers. A great way to do this is by offering a coupon or discount on your products or services. By offering a deal, you’ll be able to drive more traffic into your store and ultimately increase your sales and revenue. This is an effective marketing strategy for both large and small companies, and it can be used to promote a specific product or a whole brand. By attracting attention and encouraging consumers to take action, your business can see significant growth with minimal effort. If you’re ready to increase your business’s visibility and revenue with a custom exterior sign, contact a signs and graphics company today for a consultation.